the person behind the designs
I'm Mariam Wehbe,
a finnish-lebanese
Branding designer, brand strategist, coffee enthusiast
I love turning ideas into brands that feel alive. Every element I design, from logos and color palettes to patterns and social assets, is crafted to tell your story and connect with your audience.
My approach is thoughtful but semi-playful, combining strategy and creativity to ensure your brand doesn’t just look good, but also works hard for you. Whether you’re starting fresh or refining an existing identity, I’m here to bring clarity, consistency, and personality to your brand, so it can truly shine.
Originally from Finland, I find my designs reflect my background: clean, minimal, purposeful. Having lived in a few different countries and met many different kinds of people, I find myself more aware of cultural differences when it comes to design styles and preferences.
a bit about my background
Since I was a child, I have always loved being creative, whether that took form in doodling, painting, charcoal drawing, or even knitting and cross-stitching. And even though I had my days packed with art classes since school, I didn’t pursue a creative education.
I ended up studying nursing for a year, after which I moved to another country and enrolled in university to study English Education and Sociology. I graduated and worked in this field for a while, but I craved a creative outlet in my life.
And I found that in graphic design during maternity leave, I started by doing illustrations with no specific interest in logo design. That changed quickly, though, and I found myself taking courses on design, on the software I use, learning about design theories, and more.
As a person who loves learning, I always love to find more ways to grow as a designer, whether that growth is design or business-related.